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Meta
Create supported Facebook and Instagram lead generation, traffic, engagement and sales campaigns. Use single image, video, carousel, lead-form or messaging journeys where available.
Ads, leads and revenue in one connected platform
Run multi-platform ads from the CRM that follows up with every lead
Create and manage supported campaigns across Meta, Google, LinkedIn and TikTok, review performance in one workspace, and connect lead capture to contacts, pipelines and automated follow-up.
Multi-platform campaign workspaceCRM-connected lead captureReporting from campaign to customer journey
What is Lead Connector Ads Manager?
Lead Connector Ads Manager is a cross-platform advertising workspace inside your CRM. It brings supported campaign creation, account connections, budgets, audiences, creatives, lead synchronization, reporting and optimization guidance closer to the contacts and workflows that act on every response. Platform availability, campaign objectives and editing options vary by connected account and advertising network.
CRM + advertising
Ad management should not stop when the lead form is submitted
A standalone ad dashboard can show clicks and form submissions, but your team still needs to route the lead, respond, book, sell and measure what happened next. Lead Connector keeps advertising beside the CRM, conversations, automation, calendars and pipelines so campaign activity can become an operational customer journey.
One advertising workspace, multiple acquisition channels
Connect eligible accounts and build the supported campaign types for each network. The native ad platform still controls delivery, review, billing and advanced settings.
Google Ads
Build supported Search campaigns with keywords, ad groups, headlines, descriptions, locations, languages, budgets and conversion goals.
LinkedIn Ads
Reach professional audiences with supported lead-generation or website-visit campaigns, including image, video and carousel formats.
TikTok Ads
Launch supported lead-generation campaigns using eligible Instant Forms or direct-message destinations and monitor them with your other channels.
From paid click to measurable follow-up
01
Connect
Authorize the correct advertising accounts, pages and permissions for each supported platform.
02
Build
Choose an objective, audience, budget, schedule, creative and conversion destination—or start from an eligible template.
03
Review
Preview the campaign, resolve network validation issues and use platform-aware readiness recommendations before publishing.
04
Capture
Map eligible lead-form data into CRM contact fields so the customer record is ready for routing and follow-up.
05
Automate
Trigger assignment, messaging, qualification, appointment booking, opportunity creation and sales tasks.
06
Measure
Review spend and campaign metrics, then connect advertising activity with pipeline and customer outcomes.
Built for marketers, sales teams and agencies
Cross-platform reporting
Monitor supported impressions, clicks, spend, leads and conversions across connected channels, with deeper views depending on the network.
AI-guided campaign work
Use conversational assistance for supported Meta and Google campaign drafts, audiences, resources and performance questions. Drafts stay under user review before publishing.
Opportunity Score
Review a 0–100 campaign-readiness score and prioritized, platform-aware guidance for applicable audience, budget, creative, tracking and keyword settings.
Reusable templates
Start supported Meta, Google or LinkedIn campaigns from reusable structures, then customize account-specific targeting, copy, assets and budgets.
Flexible Meta budgets
Choose eligible campaign-level or ad-set budgets, daily or lifetime amounts, supported bid strategies and optional budget sharing rules.
Public APIs
Technical teams can use eligible Ads Manager APIs to automate supported campaign operations and retrieve standardized reporting data at scale.
Lead-to-revenue workflow
The advantage is what happens after the ad
When lead data enters the same system that manages conversations and sales, your team can replace exports and delayed handoffs with a defined response process.
Route leads immediately
Assign by campaign, location, service, availability or any captured CRM field.
Respond on the right channel
Start eligible email, SMS or WhatsApp follow-up while notifying the responsible team member.
Book and qualify
Send a booking path, ask qualification questions, update fields and move the contact into the correct pipeline stage.
Build audiences from CRM data
Use eligible contact segments and engagement signals for supported custom, lookalike or customer-match audience workflows.
Report beyond form fills
Compare campaign activity with appointments, opportunities and revenue recorded in the connected customer journey.
Agency operations
A practical ads workspace for agencies and multi-location teams
Keep each client or location organized in its own account, reuse proven campaign structures, connect the correct advertising assets and give teams a consistent workflow from launch to lead response. Agencies can package eligible Ads Manager access for client accounts, while strategy, creative services and media spend remain separate responsibilities.
Where connected Ads Manager creates the most value
Lead-generation teams
Launch supported lead ads and automatically route every submission into a fast, trackable follow-up sequence.
Local service businesses
Target the right service areas, capture requests, trigger calls or messages and move qualified contacts toward booking.
B2B sales teams
Use Google Search and LinkedIn journeys to capture intent, qualify decision-makers and connect campaigns to pipeline stages.
Ecommerce and offers
Run eligible traffic or sales campaigns, coordinate landing pages and follow-up, and review conversion signals supported by the platform.
Agencies
Manage supported campaigns across client accounts, reuse templates and standardize reporting without mixing customer records.
Multi-location brands
Organize advertising by location while keeping lead routing, calendars, pipelines and reporting aligned.
Standalone ad dashboards vs. CRM-connected advertising
AreaStandaloneCRM-connected
Campaign creationSeparate tools and loginsSupported networks in one workspace
Lead handoffExports, spreadsheets or manual routingMapped CRM records and workflow triggers
Follow-upBuilt elsewhere after the campaignMessages, tasks, booking and pipelines in the same platform
Reporting contextMedia metrics onlyMedia metrics beside customer-journey data
ScaleRebuild settings repeatedlyTemplates, account structure, AI assistance and eligible APIs
Important before you launch
Advertising networks—not Lead Connector—review ads, control delivery and charge media spend through the connected ad account.
Supported platforms, objectives, formats, sync behavior, metrics and editing options can vary by region, account, plan and network release.
AI guidance, templates and readiness scores support campaign preparation; they do not guarantee approval, delivery, leads, conversions or revenue.
Confirm permissions, billing, tracking, privacy, consent and local advertising rules before publishing or automating follow-up.
Ads Manager questions
Which advertising platforms does Lead Connector Ads Manager support?
Current documented capabilities include supported campaign workflows for Meta, Google Ads, LinkedIn Ads and TikTok Ads. Objectives, formats, reporting and management options differ by platform and connected account.
Does Ads Manager replace the native advertising platforms?
No. It centralizes supported creation, management and reporting workflows. The native network still controls ad review, delivery, billing and advanced or unsupported settings.
Can ad leads enter Lead Connector CRM automatically?
Eligible lead-form submissions can be mapped to CRM contact fields and used in connected follow-up workflows when the relevant integration and field mapping are configured.
Can AI publish ads without my approval?
Documented conversational campaign creation follows a draft-first approach. Publishing and consequential campaign actions require user review or confirmation.
Is advertising spend included in a Lead Connector plan?
No. Media spend is charged separately by the connected advertising platform through the payment method on that ad account. Confirm current feature and plan availability before activating campaigns.
Does Opportunity Score guarantee better results?
No. It identifies applicable setup gaps and recommendations before launch, but it does not guarantee approval, delivery, conversions or revenue.
Explore More Features
Discover how Lead Connector can help you with every aspect of your business
Connect ad spend to the customer journey it creates
Build supported campaigns, capture leads in your CRM and give every response a clear next action.
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