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Reach the Right Audience With Campaigns You Can Measure
Design and schedule email broadcasts, coordinate WhatsApp and SMS follow-up through workflows, personalize every message with CRM data, and understand what drives engagement from one connected platform.
Campaign
Autumn growth campaign
12.4k
Audience
98%
Delivered
42%
Opened
9.6%
Clicked
Connected campaign channels
Choose the channel that fits the message and moment
Use one-time email campaigns for broadcasts and workflows for triggered, multi-step communication across supported channels. The customer record keeps the audience context connected.
Email campaigns
Send newsletters, announcements, promotions, launches, updates, and targeted one-time broadcasts immediately or on a schedule.
WhatsApp marketing
Use approved WhatsApp templates for supported business-initiated communication and workflows for timely, personalized follow-up.
SMS campaigns
Reach properly opted-in contacts with concise offers, reminders, updates, and workflow-based sequences through connected messaging.
Automated journeys
Combine messages, waits, conditions, CRM updates, internal notifications, and sales actions into a coordinated customer journey.
Email marketing campaign builder
Create on-brand emails without rebuilding every message
Start from a saved or library template, use the visual editor for content and layout, personalize supported fields, and preview the result on desktop and mobile before sending.
Visual email builder
Create layouts with supported content elements, global appearance controls, mobile formatting, and reusable sections.
Templates and reusable content
Standardize newsletters, promotions, announcements, and recurring content so the team starts from an approved foundation.
Dynamic personalization
Use contact fields, custom values, merge fields, fallback text, links, and supported dynamic content to keep messages relevant.
Preview and test
Review layout and content, send a test email, and check desktop and mobile presentation before launch.
ELEMENTS
A better way to grow
Hi {{contact.first_name | there}},
Your next opportunity is ready. Explore the details and choose the best next step.
Campaign audience
INCLUDE
EXCLUDE
Campaign audience segmentation
Build audiences from live CRM data—not disconnected spreadsheets
Target or exclude contacts using supported contacts, tags, Smart Lists, saved segments, fields, location, activity, and engagement. Combine AND/OR logic so every campaign has a clear audience.
Flexible campaign scheduling
Send now, schedule ahead, or control delivery in batches
Choose a delivery method that matches the campaign. Schedule for the location timezone, spread larger sends across controlled batches, or use supported data-driven recommendations when the account meets eligibility requirements.
Send now
Launch a prepared one-time email broadcast to the selected audience.
Schedule
Choose a future date and time, verify the timezone, and reschedule within supported limits.
Batch delivery
Control batch quantity, interval, sending days, and active hours to distribute delivery over time.
Smart Send
For eligible regular email campaigns, use recent engagement history to recommend a stronger delivery time.
WhatsApp and SMS workflow campaigns
Continue the conversation beyond the inbox
Use workflows to coordinate compliant follow-up through connected WhatsApp and SMS channels. Personalize content, wait for a reply, branch based on engagement, update the CRM, and notify the right team member.
New lead follow-up
WhatsApp workflow
Multichannel marketing automation
Turn a campaign into a customer journey
Campaigns handle focused broadcasts. Workflows handle ongoing journeys. Use triggers and conditions to react to form activity, engagement, appointments, purchases, replies, tags, pipeline changes, and other supported CRM events.
Audience enters
Email delivered
Wait and evaluate
Branch by click or reply
WhatsApp or SMS follow-up
CRM and sales action
Conditional paths
Change the next step based on opens, clicks, replies, field values, tags, appointments, or other supported signals.
Internal coordination
Create tasks, assign owners, alert the team, and keep the sales process aligned with campaign engagement.
Tracked actions
Use supported link tracking, UTM parameters, trigger links, and action tags to connect engagement with the next step.
Bulk workflow enrollment
Add an existing CRM audience to a published workflow immediately, on a schedule, or through supported drip mode.
Email campaign optimization
Test ideas, learn from behavior, and improve the next send
Use supported A/B tests to compare subject lines or email content, choose the winning signal, and send the selected variation to the remaining audience. Then review contact-level and aggregate performance.
Subject line experiment
A — A smarter way to manage leads
B — Your CRM should do more
Analytics
Campaign performance
98%
Delivered
42%
Opened
9.6%
Clicked
3.4%
Conversion
Campaign analytics and email health
Understand delivery, engagement, conversion, and risk
Monitor the supported metrics that explain whether a campaign reached the audience and inspired action. Use the detail view to investigate individual recipients, compare top-performing emails, and protect sender reputation.
Healthy sending begins before launch
Verify the sending domain, send only to appropriate and consented contacts, honor DND and opt-outs, preview and test content, monitor bounces and complaints, and follow the applicable email, SMS, and WhatsApp policies.
Marketing campaign use cases
Support the moments that move customers forward
Newsletters and product updates
Share useful content, company news, feature releases, and educational resources with the right segment.
Promotions and launches
Coordinate a scheduled announcement, track interest, and follow up with engaged contacts.
Lead nurture
Educate new leads through a workflow and change the path when someone clicks, replies, or books.
Event and webinar promotion
Invite relevant contacts, send reminders, and follow up after registration or attendance.
Appointment campaigns
Promote availability, confirm bookings, reduce no-shows, and re-engage contacts who did not book.
Customer reactivation
Target inactive or lapsed contacts with a relevant offer while respecting consent and channel preferences.
Marketing campaign FAQ
Common questions
What is the difference between campaigns and workflows?+
Regular email campaigns are one-time broadcasts sent immediately or at a scheduled time to a selected audience. Workflows are triggered or enrolled multi-step journeys that can include email, SMS, WhatsApp, waits, conditions, CRM updates, and other supported actions.
Can Lead Connector send WhatsApp marketing campaigns?+
Connected WhatsApp accounts can use approved templates for supported business-initiated messages and WhatsApp actions inside workflows. Free-form messages are subject to the applicable conversation window, while onboarding, consent, template approval, DND, provider charges, and Meta policies still apply.
How can I target the right email audience?+
Build segments with supported contacts, tags, Smart Lists, prebuilt segments, fields, location, activity, and engagement. Include or exclude criteria and combine conditions using AND/OR logic.
Can I schedule or stagger an email campaign?+
Yes. Supported delivery options include Send Now, scheduling for a future date and time, and batch scheduling that controls the batch size, interval, active days, and sending window. Availability can vary by campaign type.
Does Lead Connector support email A/B testing?+
Supported A/B email campaigns can test subject lines or content variations and use unique open or click rate to choose a winner. Audience minimums, test duration, variation limits, and compatible delivery methods apply.
Which email campaign metrics can I track?+
Depending on the sending provider and configuration, reporting can include recipients, delivered, opened, clicked, replied, conversions, bounces, unsubscribes, complaints, accepted, rejected, skipped, and failed messages. Some providers expose fewer metrics.
How does Lead Connector help with messaging compliance?+
The platform provides supported consent filtering, DND and opt-out controls, unsubscribe handling, domain verification, and delivery reporting. The business remains responsible for valid consent, message content, registrations, channel policies, applicable laws, and account configuration.
Connect every campaign to the customer record and the next action
Create stronger emails, coordinate multichannel follow-up, target live CRM audiences, and learn from every send without separating campaigns from the rest of your customer journey.
Choose your planChannel availability, templates, segmentation, Smart Send, A/B testing, metrics, rate limits, sending domains, WhatsApp windows, messaging registration, consent requirements, provider charges, and workflow behavior depend on the selected plan, integration, region, permissions, and account configuration.
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