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Local reputation integration

Connect Google Business Profile and turn every review into a managed customer journey

Bring supported Google review activity into the same operating system as contacts, appointments and service workflows. Connect the correct profile, request feedback after real customer outcomes, monitor new reviews, prepare or publish governed AI replies, recover unhappy customers and display approved social proof on your website.

Quick answer

Connect the Google account that manages the intended Business Profile, select the correct location, verify the review destination, then configure request timing, Reviews AI mode, agent tone and escalation rules. Test with a controlled contact before enabling automatic requests or replies.

What you can build

  • Connect the correct Google Business Profile location
  • Send timed review requests by supported channels
  • Monitor and filter supported Google reviews
  • Draft or publish brand-aligned AI replies
  • Clear historical unreplied reviews gradually with Drip Mode
  • Escalate low ratings before the issue is forgotten
  • Embed selected reviews in website widgets
  • Measure request, review and response coverage

Before you start

  • Google account with access to the correct Business Profile
  • Accurate business name, address, phone and website details
  • A verified review link and customer-eligibility policy
  • Approved SMS and email request templates
  • Reviews AI availability and an assigned reply agent
  • A human escalation owner for sensitive or negative feedback

Step-by-step implementation plan

1

Connect the correct profile

Authorize the Google account under Settings and Integrations, select the intended business location and confirm that reviews shown belong to that location.

2

Verify the customer destination

Open the review link in a private browser window and confirm it sends customers to the correct profile, not a similarly named or old location.

3

Design the request journey

Trigger requests only after a genuine completed service, attended appointment or fulfilled order. Define delays, channel eligibility, quiet hours and stop conditions.

4

Configure Reviews AI governance

Choose suggestive, approval or supported automatic behavior; define tone, review types, locations, languages and subjects that always require a person.

5

Handle new and historical reviews separately

Use normal settings for new reviews and a limited Drip Mode campaign for older unreplied reviews. Set date ranges, publishing hours and daily limits.

6

Publish proof and measure results

Create a review widget for approved sources, test it on mobile, then monitor requests sent, reviews received, average rating, reply time and unresolved cases.

Practical workflow recipes

Completed service to review request

Trigger

Appointment or service reaches a verified completed status

Actions

  • Wait for the appropriate satisfaction window
  • Check contact eligibility
  • Send branded request
  • Stop after review or opt-out
  • Create follow-up if delivery fails

Result

Real customers receive one timely request while duplicate and premature requests are prevented.

Negative-review recovery

Trigger

A supported review arrives below the approved rating threshold

Actions

  • Create urgent owner task
  • Notify service manager
  • Draft a calm acknowledgement
  • Move the case into recovery
  • Require human approval before publishing

Result

A sensitive review becomes an owned service-recovery process instead of an unattended public complaint.

Historical reply campaign

Trigger

A Reviews AI Drip campaign finds an eligible unreplied review

Actions

  • Filter by date and source
  • Generate with the selected agent
  • Respect daily limit and publishing window
  • Exclude already replied or removed reviews

Result

The review backlog is addressed gradually without publishing a large burst of generic replies.

Recommended data map

Business Profile location IDSelect the correct public locationStore or clinic location identifier
Review source and review IDReply matching and duplicate protectionGoogle / stable review identifier
Rating and review textRouting and reply context1–5 stars plus public comment
Contact and service outcomeRequest eligibilityCompleted appointment linked to contact
AI agent and approval modeTone and governanceClinic agent / approval required
Reply status and timestampCoverage reportingPublished / 2026-10-23T10:30Z

Reliability and security controls

  • Connect the intended production account and grant only the permissions required for the documented workflow.
  • Use stable external IDs for matching and idempotency; never rely on a customer name alone.
  • Test create, update, failure, duplicate and disconnected-account paths before publishing.
  • Keep credentials in the provider connection or an approved secret store, never in a browser page or public webhook payload.
  • Assign an owner for failures and review connection health, workflow history and business outcomes regularly.

Troubleshooting

The expected profile is missing

Confirm the Google user manages that profile, reconnect the intended account and verify the location has not been transferred, suspended or duplicated.

New reviews do not appear

Check the selected profile, integration health and source filters, then allow for provider synchronization before reconnecting.

AI replies are not publishing

Confirm Reviews AI is enabled, an agent is assigned, the review meets the selected rules and the campaign is inside its schedule and daily limit.

A request points to the wrong place

Replace the review destination with the verified direct link and test it without an authenticated admin session.

Availability note

Connectors, events, actions and usage charges can vary by plan, account and region. Verify the options shown in your account and test them before publishing.

Frequently asked questions

Can Lead Connector reply to Google reviews?

Supported reviews from a connected Google Business Profile can be viewed and replied to from Reputation. Reviews AI can assist or automate eligible replies according to the configured mode and controls.

Can AI reply to old unanswered reviews?

Reviews AI Drip Mode can process an eligible historical backlog gradually using date, frequency, daily-limit and publishing-window rules.

Should every customer receive a review request?

Use a documented eligibility rule based on a real completed customer outcome, respect consent and stop conditions, and avoid repeated requests.

Can reviews appear on my website?

Yes. Review Widgets can display selected supported sources on a website or landing page after the widget is configured and embedded.

Related integration guides

Turn the connection into a measurable process

Connect the event to an owner, next action and outcome, then test it before launch.

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