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Plan, Create, and Publish Social Content From One Calendar
Lead Connector gives your team social media scheduling software for planning content, adapting every post by channel, coordinating approvals, publishing consistently, and measuring performance—without switching between separate tools.
Publishing calendar
Content plan
Product tip
Instagram · LinkedIn
Customer story
Facebook · Google
Weekly insight
Threads · Bluesky
CONTROL THE WHOLE PUBLISHING WORKFLOW
A social media management platform built for consistent execution
A content idea should not disappear inside spreadsheets, chats, or disconnected scheduling tools. Bring planning, creation, review, publishing, and reporting into one social media planner so everyone can see what is going live and when.
Plan
Organize upcoming content in a clear social media content calendar.
Create
Write captions, add media, use templates, and preview the post.
Customize
Adapt captions and media for each selected social channel.
Approve
Save drafts or send content for review before it is published.
Publish
Post now, schedule ahead, or build a repeatable publishing queue.
MULTI-PLATFORM SOCIAL MEDIA MANAGEMENT
Manage the channels your audience already uses
Connect supported pages, profiles, channels, boards, and locations, then manage their content from the same workspace. Available post formats and reporting metrics vary by network.
EVERYTHING YOUR CONTENT TEAM NEEDS
More than a social media posting tool
Build a dependable publishing process with flexible creation, scheduling, reuse, and oversight tools.
Visual content calendar
Review drafts, scheduled posts, published content, and failures in one organized planner.
Channel-specific content
Select multiple accounts, then customize the caption or media for each channel before publishing.
Content approvals
Send posts for approval so stakeholders can review content before it reaches your audience.
Bulk social media scheduling
Import up to 90 posts at a time with a supported CSV or XLSX file, review issues, and add them to the calendar.
Recurring posts
Schedule useful evergreen content to repeat daily, weekly, monthly, or yearly.
RSS publishing
Turn new items from an RSS feed into social posts and keep educational content moving.
Reusable templates
Start with ready-to-use social templates and keep proven content formats easy to reuse.
AI-assisted creation
Generate or refine supported text and images when you need a faster starting point for a post.
Social performance insights
Review available posts, engagement, impressions, reach, and follower metrics by platform, account, and date range.
SOCIAL MEDIA CONTENT CALENDAR
See the plan before your audience sees the post
Replace scattered reminders with a calendar your team can actually follow. Check timing, account, status, and content coverage at a glance, then adjust scheduled posts without losing the bigger picture.
Create new post
5 channels selectedWhat would you like to share?
Post preview
CREATE ONCE. ADAPT WITH PURPOSE.
Keep one campaign idea while respecting every channel
Choose the accounts for a post, build the core message, and use channel customization when a network needs a different caption or media asset. The post preview helps your team review the result before scheduling.
SOCIAL MEDIA AUTOMATION
Build a publishing rhythm that does not depend on daily manual posting
Use the right publishing method for each kind of content—from a one-time announcement to a reusable library of evergreen posts.
Schedule now
Create a custom post and publish immediately or choose the ideal future date and time.
Evergreen queues
Build Category Queues that can be edited, reordered, viewed, and rescheduled as your content library evolves.
Recurring schedules
Repeat relevant posts on a daily, weekly, monthly, or yearly schedule while keeping control of each occurrence.
RSS posts
Use an RSS feed as a source for ongoing social content and reduce repetitive publishing work.
MEASURE AND IMPROVE
Use reporting to guide the next content decision
Track publishing activity and the engagement metrics available from connected platforms. Filter by network, social account, and date range to understand consistency and performance without assembling reports by hand.
Performance
Social overview
Reach
+28%
Engagement
+17%
Published
42
DESIGNED FOR REAL CONTENT OPERATIONS
One planner, many ways to work
Multi-location brands
Coordinate content for connected pages and locations while keeping each account visible.
Marketing teams
Move posts from draft to approval to scheduled without losing ownership or timing.
Agencies
Create repeatable planning and review processes for different brands and campaigns.
Growing businesses
Maintain a consistent presence with templates, recurring content, and bulk scheduling.
FREQUENTLY ASKED QUESTIONS
Social media planner questions, answered
What is a social media planner?+
A social media planner is software for organizing, creating, reviewing, scheduling, publishing, and tracking social content from one workspace. Lead Connector combines these activities in a shared calendar-based workflow.
Which social networks can I connect?+
Social Planner supports Facebook, Instagram, Threads, Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest, and Bluesky. The available account types, post formats, media options, and analytics vary by platform.
Can I customize one post for different platforms?+
Yes. Select multiple social accounts and enable channel customization to edit captions or media for each network, then review each version in the post preview.
Can my team approve posts before publishing?+
Yes. Posts can be saved as drafts or sent for approval before publishing. This gives teams and stakeholders a review step inside the content workflow.
Can I schedule social media posts in bulk?+
Yes. Social Planner supports CSV and XLSX uploads with up to 90 posts per file. You can review and correct flagged issues before importing the posts into the planner.
Does Social Planner support recurring or evergreen content?+
Yes. You can create recurring posts, reusable Category Queues, template-based content, and RSS posts. Review recurring content regularly to keep it relevant and aligned with each platform’s rules.
Can I track social media performance?+
Yes. Available statistics and dashboard widgets can include posts, likes, comments, shares, impressions, reach, and followers. Metrics depend on the platform, account type, permissions, and selected date range.
Turn your content plan into a consistent publishing system
Plan campaigns, prepare posts, coordinate approvals, schedule across supported channels, and learn from performance in one connected workspace.
Choose Your PlanSocial network availability, post formats, publishing permissions, and analytics depend on each platform and may change. An active connection with the required access is needed to publish.
Explore More Features
Discover how Lead Connector can help you with every aspect of your business